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Headless Shopify · Next.js · 2025

Greenfield & Co.

The Challenge

Scaling to 10K+ SKUs caused significant lag on their previous platform, leading to high bounce rates.

The Solution

Implemented a headless architecture using Next.js and Shopify Hydrogen for instant page loads and deep SEO control.

Key Results

  • Average 450ms TTFB
  • 40% increase in checkout completion
  • Sub-2s total page load time